Nissan's Green Business-Eco Pedal

With the sales of cars keep falling down all around the world, car manufactures have to be really serious about the way to reduce carbon dioxide from emission and global warming. They might have to change their management strategies such as the technology to increase fuel efficiency to suvive in five years.

Nissan is going to commercialize its world first eco pedal system that aims reduce CO2 consumption during 2009. What is unique about this fuel-efficient technology is that whenever the driver steps on the accelarator with the amounts more than required, a counter push-back control mechanism is acctivated and informs the driver that they could be using more fuel than needed.



An eco-driving indicator provides the driver with real-time fuel consumption levels to help driver's behaivior, and the Eco Pedal system can be turned on or off according to the driver's preference.

Research conducted by Nissan has shown that by using the ECO Pedal drive system, drivers can improve fuel effiency by 5-10%, depending upon driving conditions.In order to accomplish the reduction in CO2 emission, Nissan takes a triple-layer solution that encompass vehicle technologies,driving behavior and traffic conditions.

Nissan's environmetal roadmap aims at developing new technologies, products and services that can lead to real-world reductions in vehicle CO2 emissions, cleaner emissions, and recycling of resources (reffered in part from JapaneseSportsCars.com).

NTT Docomo new lineup for 2008

Japan's most famous mobile phone carrier NTT Docomo which has a 51 percent share in Japan's mobile phone services market, just released 22 (21 since Nokia canceled) models for its fall and winter 2008 lineup.

Those 22 models fall into four categories, style, prime, smart, and pro that are intended to suit the various lifestyles of its users and their preferences in designs, functions and digital tools.

The price of the mobile phone ranges between 40,000 and 50,000 yen, which are equivalent between 400 and 500 U.S. dollars with current exchange rates.



The style series sets are designed to be more fashion-forward than the rest. The smart series is geared toward business users favoring designs and oversea usability. The prime series has strong entertainment features with models featuring an 8.0 mega-pixel camera, waterproof handsets, and touch-panel screens. The pro series are designed to use for digital tools.

NTT Docomo recently slashed its fiscal 2008 sales target as it struggles to halt the exodus of subscribers to smaller rivals like Softbank Mobile.

Nissan-Safty Shields

Nissan is enhancing safty technologies based upon the new concept, "Comprehensive protection to help avoid dangerous situations and restore safe driving conditions".

Safety Shield classifies driving risks and accidents into six area from "risk has not yet appeared" to "post-crash." to implement technologies that function as effective barriers against potential danger fators that occur under various conditions and thereby prevent more dangerous situation from developing.



Nissan aims to halve the number of fatal and serious injuries from accidents involving Nissan vehicles in Japan by 2015 compared with 1995. Based on analysis of real-world accidents, Nissan has been working progressively to design and engineer safer vehicles.(from Nissan website)

Nissan's these technologies to help protect vehicle occupants in side and rear collisions with all-round sensors. The latest additions include side collision prevention (SCP) and back-up collision prevention (BCP). These work in tandem with existing distance control assist and lane departure prevention systems to offer what Nissan calling its "safety shield" concept.

With SCP, when the driver decides to change lanes, the side-mounted sensors activate a warning if an approaching vehicle is detected in the driver's intended lane. A yaw mechanism is then activated through brake control of individual wheels to help prevent a potential collision. (referred from professional engineering)

Electronic Vehicle-Mitsubishi i MiEV SPORT

Mitsubishi Motors introduced electronic vehicle called i MiEV SPORT, which aim to be environmetal responsible, at the Tokyo Motor Show this year.

Mitsubishi is partnering with California utility companies, Pacific Gas and Electric Company to bring this oddly named vehicle.



The rise in interest for electric vehicle and other alternative-fuel propulsion systems is dramatically shaping the way car manufuctures and utility companies are approaching the opportunity nowadays.

Based upon the i MiEV, the pinnacle of Mitsubishi Motor's environmental technology, the I MiEV SPORT maximizes the sporty possiblilities of the zero-emission electric vehicle. The high power and environmental performance of its electric motors make it an exhilarating drive that delivers superior environmetal perfomance.

Electric vehicle present a unique opportunity to reduce fuel costs and greenhouse gas emissions, which benefits our customers and the environment.

The Next Generation Echo Car 「Treeda」

This CG cartoon movie called "The next generation echo car, Treeda" created by Ishikawa Holdings awaken us what we have to really think about in this era of global warming.

Treeda which runs on CO2 and is navigated by birds is new concept of environmental responsible car that all the car manufatures have to follow as far as reducing their glbal warming emissions.



The world is putting more CO2 into the air than ever before, and world climate is changing so rapidly.